 Macho merlot? Winemakers target males |
| Post on 27-03-2006. |
Hot on the stiletto heels of last year's wines-for-women trend, new releases from Ray's Station Vineyards in Sonoma County are being pitched to the Y-chromosome set as "Hearty Red Wines for Men."
The bottling of the sexes seems to be part of one wider industry trend that includes cute labels and easier-to-use packaging. Vintners want to break from the pack by making wines more consumer friendly. ... |
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see the new from its original source click here |
| Winemakers pitch macho merlot for manly men |
| Post on 27-03-2006. |
HEALDSBURG, Calif. — They're making macho merlot in California wine country.
Hot on the stiletto heels of last year's wines-for-women trend, new releases from Ray's Station Vineyards in Sonoma County are being pitched to the Y-chromosome set as "Hearty Red Wines for Men."
The bottling of the sexes seems to be part of one wider industry trend that includes cute labels and easier-to-use packaging. Vintners want to break from the pack by making wines more consumer friendly. ... |
| To
see the new from its original source click here |
|
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