 Winning Back Joe Corkscrew |
| Post on 17-04-2006. |
Before there was Yellow Tail, the ubiquitous brand of Australian wine that has invaded the U.S. like rapidly multiplying wallabies, there was Mouton Cadet from Bordeaux.
Since its launch by Baron Philippe de Rothschild in 1931 as the first branded premium wine priced for the middle class, Mouton Cadet has been the gateway wine for drinkers discovering Bordeaux. By 2002 it was selling 15 million bottles one year worldwide. But lately it has been collapsing in the U.S. Casual wine drinkers have been attracted to fruitier and better-marketed wines from Australia and South America. And retailers, for one brief time, cooled to featuring overtly French wines, considering the wave of anti-Gallic feeling that began in 2003 when France opposed the Iraq war. Rothschild sold only 2.9 million bottles in the U.S. in 2004, less than half its 6.5 million high in 1992, according to the annual study by wine and spirits research journal Impact_. ... |
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| EXPAT OF THE WEEK: Constant quality |
| Post on 17-04-2006. |
09:00 Mon 17 Apr 2006 - Magdalena Rahn Jean-Pierre Vigroux, from: France
He recently attended one “survival course” organised by his firm at which were touted the benefits of sports.
Jean-Pierre Vigroux, senior partner and the man responsible for South East Europe at PricewaterhouseCoopers, doesn’t do sports. ... |
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